Posts Tagged ‘marketing lift’
Enhanced B2B Data Can Markedly Improve Prospect Scores
Data availability can limit the quality of B2B prospect scores. We are not talking about sample size, which is important. But about the characteristics of the businesses the prospect score is meant to rank. A client’s customer was using an “off the shelf” application for prospect scoring. This application used a very limited set of…
Read MoreB2B Prospect Scores – Improving Marketing ROI in the Information Technology Vertical
We build a lot of B2B prospect scores for one of our clients. One customer of this client recently tested a prospect score we built on their behalf. Their goal was to determine how much “lift” the prospect score provided to their outreach campaign for their information technology networking solution. That is, they wanted to…
Read More