Posts Tagged ‘data’
B2B Marketing in Latin America with TUDLA
In the Americas, once marketers venture beyond the US and Canada, basic firmagraphic information on businesses starts to become spotty. Marketers used to powerhouse databases like ZoomInfo, InfoUSA, Data.com, D&B and others must scramble to assemble what information may exist for the Latin America (LATAM) region. If basic data like company name and address exist,…
Read MoreB2B Consultative Sales
“84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions.” (Harvard Business Review) Wow! Why are buyers shying away from salespeople? According to this same article, salespeople “tend to prioritize a sales agenda over solving a customer’s problem.” To…
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