ZIP Pointe™ Market Sizer
ZIP Pointe™ Market Sizer allows you to size US markets down to the ZIP Code level. It is based on US Census Bureau data on over 7 million private sector business sites with paid employees across the US.
ZIP Pointe™ Market Sizer comes in two versions: free and enhanced.
The base Census data are augmented with estimates of potential spend allowing for sizing of B2B markets in terms of the capacity of businesses to pay for products and services. Core potential spend fields consist of payroll and revenue (total and e-commerce). Additional enhanced fields are available such as measure(s) of potential spend on Information Technology (IT) and potential spend derived from actual sales.
Features of the free version of ZIP Pointe™ Market Sizer include:
- Powered by Tableau
- Size markets by:
- geography: region, state, CBSA, ZIP Code
- industry: (2, 3-digit NAICS)
- employee size of establishment
- geography: region, state, CBSA, ZIP Code
- Measures of potential spend:
- payroll
- revenue (total and e-commerce)
- Ability to rank top CBSAs and drill down to ZIP Code level detail
- 3-year trend data for employees and establishments
- Fully interactive dashboards and charts
- Hosted online
- Data current as of latest Census release
- Updated annually
- Export charts in PDF
The enhanced version of ZIP Pointe™ Market Sizer adds to the above:
- Measures of potential spend:
- spend on information technology (total, hardware, software, communications, cloud)
- customized spend from actual sales data (if available)
- Trend data from all available years for employees and establishments
- Access to underlying ZIP Code data
- Hosted online or delivered to desktop as a Tableau workbook with the free (if necessary) Tableau Reader
- Customized views (if desired)
- Export charts in multiple graphic formats
ZIP Pointe™ Market Sizer is a cost effective, accessible resource for anyone needing a quick read on B2B market sizes. It can be used to align sales territories as well as to get a sense of relative potential market opportunity.
Drill down to any region, state or CBSA....
Data are updated annually with the release of US Census data, typically in the spring.
...reveal details of selected CBSA...
Visualization displays metrics for all ZIP Codes in selected CBSA.
...drill down to a specific ZIP Code.
Firmagraphics and metrics available down to the NAICS3 level by business employee size.
Bonus ranking view.
Rank metro areas (CBSAs) across the US and drill down into the details of their constituent ZIP Codes.
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For example...
... one could determine, since the Great Recession of 2009, which county in the state of Washington has experienced the highest rate of growth in employment, which industries are responsible for this growth and (drilling down further) in which ZIP Codes has this growth occurred.
ZIP Pointe™ Employment Trends is based on data from over 7 million private sector employers in the US with payroll employees. Data are updated once per year.
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IT Investment Trends
IT investment includes total, software, hardware and communications equipment. Hardware investment is further broken out into PCs, servers, storage, printers and displays. Data are available starting in 1980.
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How can we help you?
Drop us a line today, we'd love to chat!
How can we help you?
Drop us a line today, we'd love to chat!