Tableau
B2B Marketing in Latin America with TUDLA
In the Americas, once marketers venture beyond the US and Canada, basic firmagraphic information on businesses starts to become spotty. Marketers used to powerhouse databases like ZoomInfo, InfoUSA, Data.com, D&B and others must scramble to assemble what information may exist for the Latin America (LATAM) region. If basic data like company name and address exist,…
Read MoreFintech, Savings and Loans and Springfield MA
An old piece of business advice for startups is to “get out of the office and visit customers.” “Great,” you say, “the Fintech market is over $18b (see our previous post)! Where do I find my prospects?” If you have a new service for savings and loans or their customers, the data may point to…
Read MoreSizing the Fintech addressable market
Fintech, or Financial Technology, has been around for some time. Lately, interest has been gaining steam, particularly among venture capitalists. However, fifteen years ago, this was the abbreviation used when banking discussed its plans for IT spending, mostly back office infrastructure. When you hear the term now it’s #fintech, referring to startups threatening to disrupt…
Read MoreNested Calculation – A Tableau Puzzler
Tableau is a powerful tool for visualizing data. It is easy to throw data into, to start exploring data and to begin creating charts. But there is a lot going on “under the hood” and more advanced analytics requires a bit of a learning curve to get Tableau to do what you want it to…
Read MoreFree Access to ZIP Pointe Market Sizer
KDD Analytics is offering free access to its annually updated ZIP Pointe™ Market Sizer. ZIP Pointe™ Market Sizer offers a quick and comprehensive way for B2B marketers to estimate the relative potential size of US private sector markets. Offered as Tableau dashboards, ZIP Pointe™ Market Sizer is based on the most current US Census data…
Read MoreInformation Technology Investment in the US Information Services Industry
As we saw in an earlier article, the Information Services industry is the most “intensive” user of information technology (IT). In 2015, the Information Services industry invested (per worker) over 8 times has much as the average and nearly 300 times as much as the least intensive industry. This is not just a single year…
Read MoreHealthcare Information Technology Investment Trends
According to US government data (US Bureau of Economic Analysis (BEA)), Healthcare industry investment in computers, software and communications equipment has grown by a compound annual rate (CAGR) of 6% since 2000. For the rest of the private (non-government) US market, such investment has grown at a slightly lower rate of 5% per year. Interactive…
Read MoreUS Information Technology Investment per Worker
Investment in information technology by US businesses varies dramatically across industries. On a per worker basis, the top industry invested over 300 times that invested by the bottom industry in 2015. Why does information technology investment per worker matter? While information technology (IT) investment per worker has grown over time across all industries, there clearly…
Read MoreFinancial Competitive Intelligence as a Service
It’s 8:00 pm, the night before the quarterly board meeting. And you are still pulling together financial data on your company, as well competitive intelligence on your competitors, into presentation worthy graphics. Procrastinator? Maybe. But one key section of your financial competitive intelligence report is hampered by a lack of standardization in SEC filings. Moreover,…
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