Market Segmentation
Tableau vs. Qlik in Latin America
We were looking for data nuggets in the TUDLA Latin America B2B database the other day and stumbled on something that, to hardcore Tableau users like us, was quite surprising. Turns out that in the LATAM region, Tableau is not the preferred data visualization platform. In fact, it is not even in the top five.…
Read MoreTop 15 Metros – From Switzerland to the Sonoran Desert – Fintech Securities & Investments
Shelby Cullom Davis, “one of the least talked about, but most successful investors,” managed to parlay a 1947 $50,000 investment into over $800 million by the time of his passing in 1994. A 23% compounded average annual rate of return. Not too bad. During his career Shelby advised Thomas Dewey on economic matters when he…
Read MoreTop 15 Metros – Fidelity Durham – Fintech Securities & Investments
In “places like … Raleigh, you see a real concentration of brain power. You have a lot of smart people living in the same place. That will drive the economy”, Steven P. Rosenthal, Northland Investment Corp. And so will tax incentives. The Raleigh-Durham-Chapel Hill combined statistical area (CSA), with over 2 million people, is the second…
Read MoreTop 15 Metros – Wild in Omaha – Fintech Securities & Investments
Today, at least in the financial world, Omaha is probably most famous for being the home of Warren Buffett and Berkshire Hathaway. The company is “currently the 7th largest company in the S&P 500 Index by market capitalization and is famous for having the most expensive share price in history with a Class A share…
Read MoreBreaking Down the Fintech Securities & Investments Sector
A healthy share of Fintech investment has been on the banking-side of the financial services industry, especially loan origination like LendingTree, OnDeck & SoFi, and in payments companies like Venmo, Stripe & PayPal. However, the Securities & Investments sector is also undergoing disruption. Companies like Betterment and WealthFront are targeting investment advice. And StockViews, AlphaSense, Alphametry,…
Read MoreFinding B2B “Look-Alikes” in Latin America
One of the uses of any B2B database is to find prospective customers that look like current customers (aka “look-alikes”). With more developed and complete data, like what exists for the US, this can often be done using statistical predictive models. These models can yield “prospect scores” appended to individual business locations as to their…
Read MoreB2B Marketing in Latin America with TUDLA
In the Americas, once marketers venture beyond the US and Canada, basic firmagraphic information on businesses starts to become spotty. Marketers used to powerhouse databases like ZoomInfo, InfoUSA, Data.com, D&B and others must scramble to assemble what information may exist for the Latin America (LATAM) region. If basic data like company name and address exist,…
Read MoreFintech, Savings and Loans and Springfield MA
An old piece of business advice for startups is to “get out of the office and visit customers.” “Great,” you say, “the Fintech market is over $18b (see our previous post)! Where do I find my prospects?” If you have a new service for savings and loans or their customers, the data may point to…
Read MoreFree Access to ZIP Pointe Market Sizer
KDD Analytics is offering free access to its annually updated ZIP Pointe™ Market Sizer. ZIP Pointe™ Market Sizer offers a quick and comprehensive way for B2B marketers to estimate the relative potential size of US private sector markets. Offered as Tableau dashboards, ZIP Pointe™ Market Sizer is based on the most current US Census data…
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