Data Solutions
Finding B2B “Look-Alikes” in Latin America
One of the uses of any B2B database is to find prospective customers that look like current customers (aka “look-alikes”). With more developed and complete data, like what exists for the US, this can often be done using statistical predictive models. These models can yield “prospect scores” appended to individual business locations as to their…
Read MoreFree Access to ZIP Pointe Market Sizer
KDD Analytics is offering free access to its annually updated ZIP Pointe™ Market Sizer. ZIP Pointe™ Market Sizer offers a quick and comprehensive way for B2B marketers to estimate the relative potential size of US private sector markets. Offered as Tableau dashboards, ZIP Pointe™ Market Sizer is based on the most current US Census data…
Read MoreFinancial Competitive Intelligence as a Service
It’s 8:00 pm, the night before the quarterly board meeting. And you are still pulling together financial data on your company, as well competitive intelligence on your competitors, into presentation worthy graphics. Procrastinator? Maybe. But one key section of your financial competitive intelligence report is hampered by a lack of standardization in SEC filings. Moreover,…
Read More