We offer excellence in business-to-business (B2B), database
marketing analytics, driving answers to the fundamental questions
underlying effective marketing and campaign strategies:
do I know about my customers?
are my customers located?
else can be my customer?
What kind of businesses are my customers? Part of a larger
enterprise? How many employees do they employ? What is
the enterprises' total sales revenue? In which industry are they
located? How much do they spend on information
technology? on health insurance?
In which segments do my customers reside? How large is the
market in total as well as in these segments? Are there
customer segments that are more valuable to me than others? Are
higher valued customer segments aligned with my marketing and
campaign strategies and/or with my sales territory assignments?
We are a team of experts with diverse skills, high standards and
the broad-based experience to know that, in order to solve business
problems with data analytics, ensuring the data throughout are
correct is the key to a successful marketing analytics outcome.